The first experimental studies which addressed the question concluded that lower performers were getting a bigger productivity boost thanks to AI than higher performers. Some recent study contradicted these results. The research In the study where researchers conducted an experiment with 444 professional writers, the conclusion was that initial inequalities in productivity between participant are...
Most AI projects undertaken by organisations fail. The reason may lie in the lack of a solid strategy. Alessandro Lanteri, Louis-David Benyayer and Lorena Blasco-Arcas created a roadmap to guide organisations in the design, development and implementation of an AI strategy. Read on LSE Business Review
With AI systems being more and more used to complement human tasks, the question arises about the changing nature of work: what does AI change to jobs? The research Three recent studies have explored the question in different settings: coders, R&D teams and professional writers. A first study leveraged millions of work activities over a...
Recent studies have explored how performance varies across three approaches: human-only, AI-only, and human–AI collaboration. The findings, however, are inconsistent. Some studies suggest that augmenting humans with AI yields better outcomes, while others show the opposite. This heterogeneity calls for a closer analysis to understand when is augmentation better than automation and when is it...
As part of the 2024 ESCP Impact papers series, my colleague Howard Zhong and I were happy to contribute with a piece pleading for augmentation over automation.
Technologies tilt the balance of power in markets in particular because they change the sources of competitive advantage: some previous sources are no longer relevant and new ones appear. Artificial Intelligence is no exception to this history. How do sources of competitive advantage change with AI? Which are outdated? Which are new?
Creative processes have been traditionally highly intuition-based, leaving little room for data analysis. However, this changed with the digital transformation of creative industry and companies in this industry made their creative decision process more evidence-based, while retaining the best features of artistic intuition and human creativity. How did this transformation happen? How to leverage the...
From the evolution of business models to the redefinition of market boundaries and organizational structures, digital technologies have a profound impact on corporate strategy. Data are the catalyst of these transformations and we describe 4 ways data shape corporate strategy in the digital age.
When it comes to sustainability, the Internet of Things (IoT) stands out as a beacon of promise and paradox. As we chart a course towards a more sustainable future, IoT technologies emerge as both a key ally and a formidable challenge. How to advance sustainability goals while mitigating environmental footprints in the age of IoT?...
Massive value can be created by leveraging data: reducing costs, generating revenue on the existing business model, and launching new business models. However, for this value to be captured, one element is key: digital infrastructure. Not only is it key for data users but it also concentrates significant value of the data economy. When looking...
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