Recent studies have explored how performance varies across three approaches: human-only, AI-only, and human–AI collaboration. The findings, however, are inconsistent. Some studies suggest that augmenting humans with AI yields better outcomes, while others show the opposite. This heterogeneity calls for a closer analysis to understand when is augmentation better than automation and when is it...
Technologies tilt the balance of power in markets in particular because they change the sources of competitive advantage: some previous sources are no longer relevant and new ones appear. Artificial Intelligence is no exception to this history. How do sources of competitive advantage change with AI? Which are outdated? Which are new?
When objects are connected, value chains are transformed and new competition battles emerge. New territories are explored and new challengers compete. Who would have predicted the agriculture machine maker John Deere would partner with the satellite launching company SpaceX?
As more and more objects are connected to the internet, real-time data is generated massively. Sensors in smartphones, cars, manufacturing equipments or infrastructures collect data about the product use and its environment. Sent to a cloud server, data are used to predict future events and make better business decisions. How value is created and captured...
Big data and Artificial intelligence technologies have been described as major performance improvement drivers and many research have quantified their impact. However, these technologies could paradoxically have a negative effect on corporate performance. In which situations could they decrease performance? What are the strategic implications?
Imagine a world where the articles you read, the financial reports that inform major investments, and even the data labeling that trains the very algorithms we rely on are not the products of human intellect but of artificial intelligence. This is not a glimpse into a distant future; it’s the reality of today’s digital ecosystem....
Over the last two decades, open source has become a significant and sometimes dominant distribution channel and business model for software. Companies like Open AI (at the beginning) and Hugging Face have based their success on this model. Other companies, such as Meta have used open source to weaken a competitor’s position. How to decide...
In a recent research, 30 years of chess games are analysed and authors conclude on the effect of AI on training for decision making. On one side, practising with AI helps some players to get better and on the other side, it fails at teaching one particular aspect of strategic thinking: exploiting an opponent’s failure....
What if the spread of generative AI makes human resources more strategic? It might appear paradoxical and counter intuitive but when analysing 3 impacts of these technologies in the workforce, the role of human resources appears more critical and strategic. If so, what actions to implement to leverage human assets and build an advantage?
All businesses, once they achieve a leading market position try to defend themselves against potential competitors. Business moats, a term coined by Warren Buffett, are competitive advantages a company establishes to protect its market position and profitability from competitors, just as a moat protects a castle from invaders. When it comes to Generative AI, would...
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