BLOGDatanomics and strategy

A blog and a newsletter on competition and value creation with data and analytics.

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Creative processes have been traditionally highly intuition-based, leaving little room for data analysis. However, this changed with the digital transformation of creative industry and companies in this industry made their creative decision process more evidence-based, while retaining the best features of artistic intuition and human creativity. How did this transformation happen? How to leverage the...

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