It’s common to say that platforms aggressively compete with incumbents on value capture in non-digital-native markets. A recent research sheds light on the process by which big tech companies enter regulated markets and the role data play in this entry strategy. How do big tech use data to enter markets?
Over the last years, numerous reports have highlighted the gap between the promises of value creation associated with AI and the value captured by companies in reality. A recent research has investigated the drivers influencing success of AI initiatives and concludes on 4 drivers which ensure AI influences performance. Interestingly, they are not directly related...
Recommendations systems are powerful revenue engines: the better the system, the longer the users stay on the platform or the more the clients spend on the website. But systems are numerous and some perform better than others. In particular, some systems are automated and based on other users behaviours whereas others are more manual and...
Recommendation systems are powerful revenue engines. Different types and logics exist but a lot of them rely strongly on personal data. Internet users and regulators exert growing pressures on how personal data is used which curb the ability of platforms to collect them. Recent research investigated how perceived usefulness could play a significant role in the...
Volume, Velocity or Variety, which V imports the most?
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